‘GOtv at forefront of digital migration’

GOtv Nigeria says it is engaging in several initiatives to raise awareness of digital migration.
The Pay-tv station said it was aware of the low level of awareness of the future switchover from analogue to digital broadcasting in Nigeria.

“We have been holding the GO customer forum and town hall meetings in various cities to educate Nigerians on the digital migration,” the General Manager, GOtv Nigeria, Elizabeth Amkpa, said.
She said, “Furthermore, our recently unveiled campaign, Digilevelz Don Land, which kicked off in Jos in June, and which we are taking around the country is aimed at sensitising the public to this topical issue in Nigeria’s broadcast industry.
“As a fun and innovative brand, we at GOtv have a well-thought-out plan to use infotainment and edutainment to communicate this message. September will see GOtv going big with its public sensitisation campaign. On September 3, an informative radio drama series named Change Lane as well as the Digilevelz talk-show will hit the airwaves.”
Change Lane, according to Amkpa, “is an engaging 13-week radio drama, which breaks down the meaning and importance of the digital switchover to the mass market using interesting and relatable characters in a humorous yet educational manner.”
She said, “Change Lane will be recorded in pidgin English, Yoruba and Hausa and it will be aired on several radio stations across Nigeria, some of which are Wazobia FM – Lagos, Port Harcourt and Abuja; Bond FM, Lagos; Vibez FM, Benin; Rhythm FM, Jos; Orisun FM, Osun; KSMC, Kaduna and AKBC, Uyo, among others.